Misty Copeland, The Questions You Aren’t Asking and Upping Your Dance Marketing
So this week and last, you had to be living under a rock to not notice the new Under Armour ad campaign featuring Misty Copeland. The ad is everywhere and then there was the image of her talking about...
View ArticleAudition Photo Shoot: How to Find the Right Lines for your Body
So wow, where did the time fly this summer? For the first time I am getting my 4-year-old ready for her first day of Pre-K. We are indeed in the back to school (or really just preparing for school)...
View ArticleMy Nugget of Gold – Motivation for Fitness and Yoga Professionals
So I’m getting back on my mat starting this week. I feel a little bit like if I say it out loud (and to you in this post!) that I will have to hold myself accountable and for a couple of hours a week...
View ArticleDancers: Mental Preparation for Dance Audition Season
It’s the time of year when my phone starts ringing and email starts pinging with dancers setting up audition photo shoots to prepare for the season. It’s funny, when I ask dancers in their intake form...
View ArticleColor, Texture, Angle, Space: How Photos Communicate
Over the last few weeks, I’ve been working on updating some of the images on my website and beginning new projects to re-vamp my book. A bit of a task yes, but so excellent because it’s forcing me to...
View ArticleHow Do I Make My Dance Audition Photos Stand Out?
So we are about 6 weeks into the dance school year and now is the time that many pre-pro and newly pro dancers are starting to think ahead about audition marketing. In another 3 months (orsooner!)...
View ArticleDance Photos that Make you Stop, Think, Act: Time to Answer the Big Question
Passion? Softness? Energy? Nuance? Elegance? Fierceness? Crazy lines and shapes, bodies that can contort… This has been a hot topic of conversation at my studio lately. What gives a picture the power...
View ArticleNYC Trainer Kira Stokes: How to Amp up Your Fitness Brand with Images
I have been having a great time working with Kira Stokes, an NYC trainer who works with celebrity clients and has, over the better part of two decades, built a strong, powerful and engaging presence in...
View ArticleThe Body Language Experiment, Come on Board!!!
Body language and facial expression.. it’s a topic I’ve been talking about in audition shoots these past couple of months: The communication to a viewer that he/she may or may not be aware of...
View ArticleTake the Wheel – What do you want to hear?
Hey, I want to hear from you! I was sitting in a cab on the way home last night, well surviving a cab ride, really. It seemed as though the driver had some affinity for smelly dinners, and we were...
View ArticleWhy I’m Yelling at My Clients
Lately I’ve been getting angry and yelling at my clients. And that’s a good thing. I’m yelling because I care, because I believe in them, and because I know every one of them can push the limits and...
View ArticleThe Body Language Experiment: The Results Are In!
The results of the Body Language Experiment are in and are rather astounding! I’m so excited to share with you the synopsis of what has happened to my 6 Body Language Experiment volunteers! If you are...
View ArticleTips to Maximize the Power of Your Fitness Brand
With the New Year on the horizon, it’s time to engage your fitness and movement brand. Be in position to take advantage of the busy New Year season, and focus on connecting more with the clients you...
View ArticleBehind the Scenes this New Year
Happy New Year! Anthony Savoy, Dance Theatre of Harlem, and Ashely Mayeux, Complexions Contemporary Ballet Thank you so much to all of our readers, clients and supporters. Anthony Savoy, Dance Theatre...
View ArticleGet Your Arabesque Audition Ready
It’s dance audition season, so here are a few tips for getting your best arabesque shot. 1) Start with placing your supporting leg where you want it, with as much turnout as you can. 2) Find the arm...
View ArticleYoga and Fitness Body Language Experiment 2015
A few weeks ago we did a Body Language Experiment with a few dancers, and the results (although I’m the first one to admit were not scientific), were astounding. By simply having the dancers shift...
View ArticleFilled with Gratitude – for all of you!
As we come to the end of the first month of 2015 I am still filled with the excitement of the new year and full of good wishes for all of you as we move ahead through this great year. Celestin Boutin,...
View ArticleDancers, Already Got the Gig? Don’t Forget About Marketing
Marketing and visibility for pro dancers. They are so important but so easily left on the side burner. Dancers often think I’ve got the contract, now it’s time to forget about everything and just...
View ArticleHow to Keep Fitness Trainer Clients When the Gym Empties Out
We all know the story, whether we are fitness trainers or not. Even people with the best intentions break their resolutions by the time February rolls around. And while it’s not unexpected, it can...
View ArticleDancing in the Snow
I’m sooo over this cold! If you are here on the north east coast, you know what I mean: there is just no amount of hot chocolate, warm fires, whiskey, good sex (hehe, yes you heard me right) that...
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